Pedal power brings British real estate specialists to MIPIM

Over 28,000 property executives will travel to Cannes next week for the 19th edition of MIPIM, the World's Property Market. But for 140 British real estate specialists, the trip to the Côte d'Azur will be something of a five-day Odyssey. The 140 riders, drawn from nearly 100 UK property companies, have committed themselves to cycling 1,500 kilometres between London and Cannes. Their objective is to raise €663,000 for charities. Berkeley Group Cycle To Cannes (C2C) leaves London on March 6 and rides into Cannes on March 10, the eve of MIPIM. Started in 2006, the C2C 'peleton' has mushroomed from an initial 17 riders and was fully booked weeks before MIPIM 2008.